Getty Images is known as one of the world's largest online providers of contemporary stock images. But only few know that Getty Images also has an enormous historical photo archive going back to the beginnings of photography. Our bold online and offline campaign promotes this archive by visualizing the adage that “history repeats itself” – by juxtapositioning current, unaltered Getty images with historical ones that are a perfect match thematically and visually. This effectively links the past with our present in a startling way - all while elegantly referring to Getty's historical archive.

History repeats - Heroism

1918 – 77947495 Red Cross personnel during the Spanish Flu in the USA.

2020 – 1207641189 Red Cross personnel during the COVID-19 pandemic in Italy.

getty images l 25 years

The history of heroism. Captured and archived.