Health and Wellness > Consumer Products Promotion

ONE NIGHT SANS

HAVAS , London / RECKITT BENCKISER / DUREX / 2020

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Demo Film
Supporting Images
Supporting Images

Overview

Credits

Overview

Tell the jury about the typography.

Since 1929 Durex has been at the tip of every sexual revolution. But by 2020 a refresh was needed to reach a new generation discovering sex, regardless of gender, geography, preference or orientation. Our iconic lozenge forms the heart of our entire brand identity; And now appears in a new bespoke typeface ‘One Night Sans’, crafted intelligently to give us the tonal flex and consistency globally, allowing us to speak to everyone, everywhere.

A full character set including 8 flirtatious emojis, in 9 weights from feather light to kingsize thick. A font to fit all.

One Night Sans was commissioned as part of the brand’s global relaunch to be used across every touchpoint. On line, on shelf, in activations, partnerships, packaging and bedrooms all over the world.

A Swiss-style typeface with subtle quirks & alternate forms that allow us to dial up the personality in specific moments.

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