Health and Wellness > Consumer Products Promotion

A NEW NORMAL FOR SEX

HAVAS , London / RECKITT BENCKISER / DUREX / 2020

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Film
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

This film is our call to arms, legs, bums and private parts. While the rest of the world was talking about returning to normal, we became the World’s first brand to say fuck normal, it wasn't good enough.

Provide the full film script in English.

LET’S NOT GO BACK TO NORMAL.

FOR TOO LONG NORMAL JUST WASN’T GOOD ENOUGH.

NORMAL WAS MAKING RUBBISH EXCUSES FOR NOT WEARING A CONDOM.

NORMAL WAS SHAMING WOMEN FOR EVEN CARRYING ONE.

NORMAL WAS ONE MILLION NEEDLESS STIs.

EVERY. SINGLE. DAY.

SO, THIS IS A CALL TO ARMS, LEGS, BUMS

AND PRIVATE PARTS.

LET’S NOT GO BACK TO NORMAL.

THE WORLD HAS NEVER BEEN SO READY FOR CHANGE.

SO, LET’S ALL CHANGE IT FOR THE BETTER.

FOR EACH OTHER.

SURE, IT’S BEEN PRETTY WEIRD LATELY.

BUT, WEIRDLY,

THAT’S WHAT MAKES 2020 REALLY IMPORTANT.

SO, WHEN IT’S TIME TO GET BACK OUT ON THE STREETS

AND JUMP BACK IN THE SHEETS.

LET’S NOT GO BACK TO NORMAL.

LET’S HAVE GOOD SEX.

SAFE SEX.

FOR EVERYONE, FOREVER.

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