America loves baseball. Among hundreds of stars, the game had one that was special: Jackie Robinson. Not only an extraordinary player, Jackie was also a trailblazer. He broke the color barrier in 1947, being the first African American to play in Major League Baseball. He’s so important that, every year on April 15th, the Jackie Robinson Day is celebrated.

Honoring Jackie Robinson when the United States is more divided than ever was Budweiser’s way of reminding people and reinforcing the importance of diversity and inclusion in sports, while creatively transforming a part of History into meaningful entertainment for our days.

We created a powerful film that draws a parallel between the late forties and the present times, delivering an impactful message about diversity and inclusion. To honor Jackie Robinson’s legacy as it should ideally be, the brand chose Spike Lee to direct the film.

In order to create relevant entertainment for our times and deliver a powerful message in the sports universe, the film shows what Jackie’s struggle meant in the forties and still means nowadays. To do that, there was no one better than Spike Lee, who has always conveyed the importance of diversity and inclusion in his work.