To promote the new service for we used all proprietary media: The company website (+4MM monthly visitors), social media (+6MM total followers) and the entire mailing base.

Then, from the SKY website or the Chrome Web Store users can easily install the extension on their browser and then sync it to their SKY account.

At each site they browse, it uses sophisticated algorithms to track keywords and searches for matches in SKY program schedule in real time.

They can record or buy programs directly from their browser to watch later on TV at home.

Sky Tip is a free and exclusive service for more than 5MM SKY clients. It’s a powerful tool for branding and have an important role in customer loyalty. It also improves the ARPU (average revenue per user) through pay-per-view and packages upgrades in a much more efficient way.

It’s an innovative idea that combines marketing and technology to show how a brand can be present and relevant through non-traditional ways in the digital world.

Never before in history has TV produced so much good content. With so much stuff to watch, how can SKY, a satellite broadcast service, help people to find the shows on TV that they are really going to enjoy?

So, we’ve created a smarter way to watch TV.

Sky Tip is a browser extension that gives you suggestions on what to watch on TV based on what you are browsing on the internet. Your interests on the web become your personalized TV program schedule.

In an innovative way, we have 145 TV channels plus more than 3.5k hours of daily programs following our clients.

Sky Tip is a unique solution that shows how a brand can be present in a relevant way in non-traditional places in the digital world. It uses technology in a very creative form to engage clients with the brand.