Media > Channels
LEGO PLAYSTORIES
ISOBAR BRAZIL, Sao Paulo / LEGO / 2018
Awards:
Overview
Credits
Overview
CampaignDescription
Spotify is all about music, right?
Wrong.
Spotify and Lego partnered for the first time to create a playlist not with music.
With audio-stories.
LEGO presents: Lego Play Stories
On Lego’s Spotify profile, we’ve created a serie of 7 Audio tracks with stories, full of special sound effects, that work as guides, to inspire kids and parents while playing.
Each track features a unique story combining different LEGO sets to play along.
From a cupcake market to a snowstorm rescue.
Codes on Lego boxes took people directly to Lego Spotify Playlist.
One of the audio stories was written by the award-winning screenwriter and film director Heitor Dhalia.
“This was the first time Spotify made a branded playlist with stories, not music.”
Imagination sounds like Lego.
Execution
Spotify is all about music, right?
Wrong.
Spotify and Lego partnered for the first time to create a playlist not with music.
With audio-stories.
LEGO presents: Lego Play Stories
On Lego’s Spotify profile, we’ve created a serie of 7 Audio tracks with stories, full of special sound effects, that work as guides, to inspire kids and parents while playing.
Each track features a unique story combining different LEGO sets to play along.
From a cupcake market to a snowstorm rescue.
Codes on Lego boxes took people directly to Lego Spotify Playlist.
One of the audio stories was written by the award-winning screenwriter and film director Heitor Dhalia.
“This was the first time Spotify made a branded playlist with stories, not music.”
Imagination sounds like Lego.
Outcome
With only 40,000 dollars, we had 3,400,000 unique visitors.
More than 25,000 minutes of stories streamed.
Most followed branded playlist on Spotify Brazil in the first week.
Relevancy
We have created a branded playlist on Spotify not with music, with stories.
Strategy
Spotify is all about music, right?
Wrong.
Spotify and Lego partnered for the first time to create a playlist not with music.
With audio-stories.
LEGO presents: Lego Play Stories
On Lego’s Spotify profile, we’ve created a serie of 7 Audio tracks with stories, full of special sound effects, that work as guides, to inspire kids and parents while playing.
Each track features a unique story combining different LEGO sets to play along.
From a cupcake market to a snowstorm rescue.
Codes on Lego boxes took people directly to Lego Spotify Playlist.
One of the audio stories was written by the award-winning screenwriter and film director Heitor Dhalia.
“This was the first time Spotify made a branded playlist with stories, not music.”
Imagination sounds like Lego.
Synopsis
Spotify is all about music, right?
Wrong.
Spotify and Lego partnered for the first time to create a playlist not with music.
With audio-stories.
LEGO presents: Lego Play Stories
On Lego’s Spotify profile, we’ve created a serie of 7 Audio tracks with stories, full of special sound effects, that work as guides, to inspire kids and parents while playing.
Each track features a unique story combining different LEGO sets to play along.
From a cupcake market to a snowstorm rescue.
Codes on Lego boxes took people directly to Lego Spotify Playlist.
One of the audio stories was written by the award-winning screenwriter and film director Heitor Dhalia.
“This was the first time Spotify made a branded playlist with stories, not music.”
Imagination sounds like Lego.
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