Film > Internet Film

IN SEARCH OF A GREAT LIFE EPISODE 1

TBWA\DIGITAL ARTS NETWORK, Sydney / MLC / 2013

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Case Film

Overview

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Overview

BriefExplanation

Australia has a system called superannuation (super) that is designed to help people prepare for retirement. Despite this there’s still a massive gap between the savings people need to live their ideal retirement and the savings they will actually have (on average $520,000 per person).

So for the first time we let a whole generation test drive their retirement decades before they actually had to retire.

In our online content series they got to experience their ideal retirement – before they were jolted into reality when we revealed the retirement they will actually be able to afford if they don’t change their attitude to superannuation.

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