Film Craft > Film Craft
SOUNDTREE MUSIC, London / ASICS / 2013
Overview
Credits
BriefExplanation
At the heart of the ‘Better Your Best’ campaign is the fundamental truth in sport that in order to get better you constantly have to challenge yourself. That you might be fighting the elements, competing against the clock or other athletes - but in the end the hardest opponent you’ll ever face is yourself. This story is told through the eyes of a female runner who accepts that challenge, looks herself in the eye and understands that the only race she’ll ever be in is the one against herself.
Execution
The music is an original piece of score created by Soundtree Music specifically for the Asics advertisement.
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