The next instalment of Vodafone's ad campaign starring Martin Freeman is out of this world.

The spot shows an astronaut floating through space, trying to make his way back to a space station before his oxygen runs out. But it turns out Freeman is actually just playing an online space-themed game and he loses connection at the most crucial moment. Ogilvy & Mather worked with Framestore to create computer-generated graphics for the space scenes, and music producer and songwriter Peter Raeburn composed the soundtrack with 54 musicians.