Film Craft > Film Craft
AOI PRO. INC., Tokyo / TOYOTA / 2019
Overview
Credits
Write a short summary of what happens in the film
TOYOTA L&F's logistic solution delivers needed things to needed places quickly and precisely with the perfect combination of humans and machines. We combined the unique logistic solution with a Sushi shop, portraying beautiful Japanese logistics through the harmony between the skilled craftsman and the dynamic logistic machine.
Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects.
We put the highest priority in showing a "fancy Sushi Shop". Filming took place at the client's facility, so there were restrictions with creating a set of this size.
It was crucial to add a touch of class under these pressures, including the budget. We tried to maintain the absolute best "Japanese Qualities” in every detail such as the material of the wooden boxes and the design of the words on them.
The other theme of the film was to utilize the precise quality of the machines in the client facility.
It was challenging to find the best quality from everything we used during the film making, but we made it through.
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