Communication brings us fundamental joy. And perhaps in this world, there are various new types of communication that we have yet to discover.

We have the power to learn and accept these new varieties of communication, and that power is the foundation for the further development of our culture.

BEAMS JAPAN is a fashion and lifestyle brand based in Tokyo, Japan. They offer a variety of clothing, accessories, and home goods.

The "BEAMS CULTUART" project was launched to disseminate art, design, and culture to the world. We planned and produced the film to express this idea.

The video was screened on digital signage installed in BEAMS stores and offices. It was also published on the BEAMS website with the details of the project.

We wanted audiences to see people as organized grains. The film was created through the precise adjustment of drone height and camera angles.

This intricate creative process is the work of internationally acclaimed cameraman Takashi Homma.