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LOST FOR WORDS
PROFERO, London / CHANNEL 4 / 2008
Overview
Credits
Overview
CampaignDescription
Channel4 launched a series of programmes about poor childhood literacy levels. The Agency proposed doing something to help the issue by giving parents a free interactive story tool to use with their child, the first ever ‘Bed-time Story Generator’. A unique story was commissioned and an application built that allowed parents to enter a selection of personal details about their child. The story changed depending on the words entered creating a fantastic and magical story. Best of all it was free. The story could be read online, emailed to a friend or printed off in a beautifully illustrated book.
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