Social and Influencer > Digitally Led Integrated Campaign
NIGHTLIFE EXCHANGE PROJECT
PROFERO, New York / SMIRNOFF / 2012
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The Smirnoff Nightlife Exchange Project allowed millions of fans across the globe to come together and share the best of their culture and nightlife. It was comprised digitally on Smirnoff.com, Facebook and YouTube and went live on August 17, 2011 across 50 countries in 16 languages. By December 15, 2011 Smirnoff.com expanded to 180 Countries and the program culminated in a Global offline “Nightlife Exchange” Party in 18 markets that was streamed live across the Smirnoff owned channels. The results were staggering— incredible-positive sales growth, billions of PR impressions and social communities tripled in size.
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