You know what you can see from space? Blue. Green. Brown. The Pacific. The Redwoods. The Andes. Places begging to be experienced. You know what you can’t see? Your phone. Your computer. Deadlines. All the materialistic stuff that consumes us. Modern life gets complicated. Yet what matters remains simple. Earned experiences over gathered possessions. Nature stays essential. Majestic. Transformational. Our film’s heroes—three siblings who took different paths in life—experience this profound truth on an adventure to discover something their father left them. In a beautiful cinematic journey guided by their father’s wisdom, they find all they ever needed.

Our film leads the global launch of a wave of reinvention for the Merrell brand across all touch points. It was launched to the global leadership and sales infrastructure of Merrell, and rolled into multiple cinema screenings. The film will ultimately live in cinemas, online and across Merrell’s social channels. The media push begins in earnest late summer 2018.

After our film was launched to the global leadership and sales infrastructure of Merrell, it has become the global rallying cry for the entire company. The film will continue to live in cinemas, online and across Merrell’s social channels. The media push begins in earnest late summer 2018.

Merrell wanted to express their new brand purpose, for both the company and its consumers. Eschewing the typical manifesto video, we sought to entertain with a story that resonates and brings to life that purpose without drowning the viewer in corporate cheerleading.

Merrell oozes authenticity; rather than create a traditional ad that tells you what they believe, they chose to tell a longer story and entertain, and use the power of a great story to express who they are, without shouting or complication.

As our lives becomes more connected and complicated, it is also increasing our human need to unsubscribe, and find more meaningful connection with the natural world. To defy a culture that says you need more, or you will be less. The profound reward that nature offers freely to those who are curious about their next journey. This is acutely true in a global “always on” society.

Consumers feel physically and emotionally weighed down by their jam-packed lives, distractions at every turn and too much of too much. There is a mounting desire to pare back and simplify the complexities of life—from the sea of choices to our suffocating use of technology. Merrell believes you need little more than outdoor adventure and a great pair of shoes on your feet.

Merrell is a beloved hiking brand, created in the garage of the founder three decades ago, and has grown to become one of the largest global hiking companies in the world. Merrell believes all you need is a great pair of shoes and the air in your lungs to experience the true restorative power of nature. However, the rising tension of our complicated lives and over-reliance on technology, has taken us further away from the curative effects that nature can provide. This desire for simplicity and the power of the outdoors represents a unique opportunity for Merrell. Merrell oozes authenticity; rather than create a traditional ad that tells you what they believe, they chose to tell a longer story and entertain, and use the power of a great story to express who they are, without shouting or complication.