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MERRELL - FIND YOUR TRAIL

JOHN X HANNES / MERRELL / 2018

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Film

Overview

Credits

Overview

BriefExplanation

You know what you can see from space? Blue. Green. Brown. The Pacific. The Redwoods. The Andes. Places begging to be experienced. You know what you can’t see? Your phone. Your computer. Deadlines. All the materialistic stuff that consumes us. Modern life gets complicated. Yet what matters remains simple. Earned experiences over gathered possessions. Nature stays essential. Majestic. Transformational. Our film’s heroes—three siblings who took different paths in life—experience this profound truth on an adventure to discover something their father left them. In a beautiful cinematic journey guided by their father’s wisdom, they find all they ever needed.

EntrySummary

As our lives becomes more connected and complicated, our need to unsubscribe and find meaningful connections with the natural world also increases. We want to defy a culture that says you need more, or you will be less. Nature offers a deep reward to those curious about their next journey. This feels especially true in our global “always on” society.

Solution

Each directional choice was tied to bringing emotion to the dramatic story about three siblings on a journey into the wild, sparked by the passing of their father. As the film progresses, the narrative evolves from a story of a broken family into a profound and timely message of how nature and freedom can play a powerful role in our complex, busy modern lives.

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