Film Craft > Film Craft
JOHN X HANNES / MERRELL / 2018
Overview
Credits
BriefExplanation
You know what you can see from space? Blue. Green. Brown. The Pacific. The Redwoods. The Andes. Places begging to be experienced. You know what you can’t see? Your phone. Your computer. Deadlines. All the materialistic stuff that consumes us. Modern life gets complicated. Yet what matters remains simple. Earned experiences over gathered possessions. Nature stays essential. Majestic. Transformational. Our film’s heroes—three siblings who took different paths in life—experience this profound truth on an adventure to discover something their father left them. In a beautiful cinematic journey guided by their father’s wisdom, they find all they ever needed.
EntrySummary
As our lives becomes more connected and complicated, our need to unsubscribe and find meaningful connections with the natural world also increases. We want to defy a culture that says you need more, or you will be less. Nature offers a deep reward to those curious about their next journey. This feels especially true in our global “always on” society.
MediaSpend
Music was composed by Hanan Townshend, best known for his work in Terrence Malick films. The score mirrors our narrative’s dramatic arc, moving from the pressure of modern city life to the freedom and sweeping expanse of nature. We aimed for a classic, singular instrumental approach that evolves to echo the brand idea: what matters in life remains simple.
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