Forbes needed to promote his annual Women Summit in September, and they wanted to do give a strong message while communicating the specifics of this year convention. There is an alarming fact: there are more CEOs named John than women CEOs. We took this and decided to tell a great story. The story of John. A girl with an unusual name for a female.

All around the world women in the workforce face huge barriers. Working mothers are discriminated for not being with their children. Young girls are kept away from careers because of gender stereotypes. Paychecks aren’t fare. The pay gap goes as high as 36,65% in some countries.

And then there is the phenomenon known as “The Glass Ceiling”. When giving promotions, women are usually not even considered, especially for the hierarchy positions within their corporations. This is why there are so few women CEOs, and so few role models girls can look up to.

Insight is a very hard fact "There are more CEOs called John, than women CEOs" that shows us in a very clear and hard way the lack of women in the high positions of the companies.

Forbes Women Power Summit is a space dedicated to recognize the impact and added value that women bring to the world of business, business and the economic development of the country.

The campaign speaks of a problem that is not new, but that we (Forbes) hope won´t continue to age: The Glass Ceiling that women have when accessing hierarchical positions within companies.

Every year, Forbes Women Power Summit is a space dedicated to recognize the impact and added value that women bring to the world of business, business and the economic development of the country. We created a commercial a girl tells how this name has made her life difficult, often suffering bullying and hardship. At the end she reveals that her parents chose that name because they wanted her to have a better future.

This is the first time Forbes communicate this event in a massive way:

- In the first week we achieved the highest number of request to participate in the event.

- It is the most viewed video on the Forbes channel in Argentina.