Print and Publishing > Culture & Context
HOY, Buenos Aires / NOTICIAS DE LA COMARCA/SESOCIO/FUNDACIÓN BOMBEROS DE ARGENTINA / 2021
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From November 2020 to April 2021, La Comarca Andina, located in the Argentine Patagonia, experienced the most destructive wildfires in its history. More than 40,000 hectares of forest, more than 400 houses and 3 human lives were lost. In March 2021, the Andean Region was considered a disaster area by the National Congress.
Our objective was to make visible the igneous catastrophe that was occurring in Patagonia Argentina at a national level, generating awareness and prevention. At the same time, we needed to generate donations to Fundación Bomberos de Argentina, which were made through SeSocio's website.
The printing and fireproofing of the newspaper was done with a print run of 500 newspapers, distributed in La Comarca Andina. A group of towns with a total population of 37,000 inhabitants.
Also, copies were destined for distribution in national media and influencers.
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