Print and Publishing > Culture & Context

FIREPROOF NEWSPAPER

HOY, Buenos Aires / NOTICIAS DE LA COMARCA/SESOCIO/FUNDACIÓN BOMBEROS DE ARGENTINA / 2021

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
Supporting Content

Overview

Credits

Overview

Please tell us about the social behaviour that inspired the work

From November 2020 to April 2021, La Comarca Andina, located in the Argentine Patagonia, experienced the most destructive wildfires in its history. More than 40,000 hectares of forest, more than 400 houses and 3 human lives were lost. In March 2021, the Andean Region was considered a disaster area by the National Congress.

Our objective was to make visible the igneous catastrophe that was occurring in Patagonia Argentina at a national level, generating awareness and prevention. At the same time, we needed to generate donations to Fundación Bomberos de Argentina, which were made through SeSocio's website.

The printing and fireproofing of the newspaper was done with a print run of 500 newspapers, distributed in La Comarca Andina. A group of towns with a total population of 37,000 inhabitants.

Also, copies were destined for distribution in national media and influencers.

More Entries from Social Behaviour in Print and Publishing

24 items

Gold Cannes Lions
THE MOST VALUABLE NEWS

Local Brand

THE MOST VALUABLE NEWS

FOLHA DE S. PAULO, AFRICA DDB

(opens in a new tab)

More Entries from HOY

24 items

Silver Cannes Lions
I DON'T REMEMBER

Brand-led Education & Awareness

I DON'T REMEMBER

ALMA, HOY

(opens in a new tab)