Digital Craft > Form
HOY, Buenos Aires / CITROEN / 2020
Overview
Credits
Describe the creative idea
In 2019 Citroën celebrated 100 years of history.
In Argentina, Citroën is an iconic brand, and Argentinians we love history, ours and world’s. So, we wanted to celebrate the anniversary in a special way, honoring Citroën´s history along with world`s history.
Describe the execution
We told a story through 100 illustrations that describe the progress of the world and how Citroën is part of this future ahead. Every year is one piece. And each illustration, accompanied by a reference text that tells the milestones of the year and the Citroën model in vogue at the time. Also, all the 100 pieces come alive (motion design) and can be viewed and downloaded from www.citroenargentina.com.ar/centenario for Desktop or Smartphone.
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