Erotique Pink is one of the most exclusive Sex Shops in Argentina, not only sells products that stimulate desire, but also offers workshops and experiences as well as an erotic art space.

The brand seeks to make significant changes in the way people live their sexuality, aiming to make it freer creating a space for reflection, helping people to discover and enjoy sex freely.

We live in a world full of taboos, prejudices and contradictions. Although we are going through a moment of cultural revision, it seems that there is still a lot to be done.

From this different vision of a place that sells sex toys, the brand sought to generate an awareness campaign that reflects the differential of the brand, the motivation of sexual freedom from a more reflective and holistic view that invites people to think about what they want.

The campaign generated a positive impact. The brand was able to reflect on the contrast between reality and people's intimate desires.

It managed to generate PR, achieving coverage in +20 media outlets with a reach of +1.87M readers. The pieces had +45K views.

The Sex Shop increased visits to its site during the month of the campaign and had record enrollment in its workshops and activities.

We live in a world full of taboos, prejudices and contradictions. Although we are going through a time of cultural revision and we are looking for people to feel increasingly free both in their privacy and in relation to their environment, it seems that there is still much to be done. There are countries where a person's sexual orientation is a crime. However, like the world at large, it is sometimes difficult to understand how these societies share differently in privacy.