Nowadays the government tries to restore positive image of Stalin in order to justify their own terrible actions today.

They keep silent and distort the facts about his crimes.

For example: the parliament is considering replacing Alexandr Solzhenitsyn's novel “The GULAG Archipelago” (the main work about repressions of the 30s) with the Bible in school curriculum. Moreover, 3 new monuments to Stalin are opened in Russia every year.

As a result of this policy, people forget about Stalin's crimes. According to a pan-national poll in 2019, 46% of Russians, aged 18-24, have never heard about mass repressions in the USSR. And 70% of responders "rather positively" rate Stalin's role in history.

And we have broken this media vacuum.

Due to our project, there will be an eternal symbol of Stalins terror in the very heart of Moscow - a memorial museum in the House of Executions.

The text of an insert inside the box:

"This complex composition of fragrances is based on the events that took place in the house at Nikolskaya 23 in the period from 1935 to 1955. Now, it is planned to open a perfume boutique at this address.

The composition of N23 opens with top-notes of ink and stale paper, followed by hints of damp basement, finishing with the main theme - gunpowder and ash with a distinctly bitter aftertaste..

N23 was issued in a limited edition of 31,456 bottles in memory of each person who was shot or sentenced to death on Nikolskaya 23 during the years of the Great Terror".

Contrast is the primary artistic technique used in the project. It emphasizes the absurdity of opening a glamorous perfume boutique in “The House of executions”

Outside, premium perfume packaging: a snow-white box with a soft-touch surface, an embossed logo, and a black silk ribbon.

Inside, a weightless black tissue paper and an elegant sticker branded with the No. 23 logo. And you expect the content to match the packaging. But when you unfold the paper, you see a handful of soil from the Kommunarka execution yard.

The Kommunarka execution yard is a mass grave site located not far from Moscow. It was used for the burial of people shot in the house at Nikolskaya 23.

A bed of soil holds a vial made from vintage Soviet shell case.

The vial contains perfume scented with gunpowder and moist soil.