Problem: Safety videos usually are boring & it’s often hard to watch them to the end and that can cause injuries of the employees & visitors

Solution: Bring cinema approach to safety video by creating an interesting story that will stress all important rules in engaging way

The story:

If you don’t want to get hurt on your tour - don’t be a Dummy!

There is one already – and he loves his job.

Two characters illustrate the right and wrong ways to behave while on tour.

The charismatic host explains and shows the rules, while his junior colleague Dummy,

a lovable yellow stunt dummy, curious by nature, demonstrates how breaking the rules can be dangerous. Dummy handles the danger with comedic awkwardness and has a tendency of doing all the wrong things, but unlike you - he can’t get hurt!

The host is self-confident, professional and playfully indulges Dummy’s actions.

While visiting each key location of the factory, both the characters and their relationship develop. They are a weird couple at first, but by the end seem like the perfect partnership; great at what they do together by caring for your safety at the Heineken brewery.