Outdoor > Billboards & Street Posters

SOCIAL EYECHART

ACTION, Moscow / NOCHLEZHKA HTTPS://HOMELESS.RU/EN/ / 2017

CampaignCampaign(opens in a new tab)
Digital Proof JPG
Supporting Images
Presentation Image

Overview

Credits

Overview

BriefExplanation

EntrySummary

The issue of homeless people is one of the sharpest in Russia. In comparison with European countries homeless people are the most vulnerable part of the Russian society.

The situation is getting even worse because the majority of people consider that they do not need help as well as other disadvantaged social group.

Stereotypes are blocking the perception and don't let people see a human in homeless ones.

The main stereotypes used in the posters upon closer look turned to be life stories of real people.

Translation

All posters are translation special for you

More Entries from Charities & Non-profit in Outdoor

24 items

Grand Prix Cannes Lions
CANNABIS

Media & Publications

CANNABIS

TWITTER, TWITTER

(opens in a new tab)

More Entries from ACTION

16 items

Gold Cannes Lions
N23

Single-market Campaign

N23

NOVAYA GAZETA, ACTION

(opens in a new tab)