Pirelli PZero allows people to "follow their own road". This commercial shows different people in different situations doing exactly that. To live "out of the choir" is to live the PZero way.

The production company was faced with a huge challenge: how do you shoot a commercial for a high end client and a high end product, that needs scope, variety, diversity of locations and situations with a budget and timing constraint that would allow only for a 1 day shoot?

The answer was in the production value given by the production itself, in putting together the right locations, a detailed art direction, a little bit of set construction with the plush cinematography. These were all the ingredients necessary for the directorial choices to breath and live in the best commercial possible produced in the most intense day possible.