Pirelli PZero allows people to "follow their own road". This commercial shows different people in different situations doing exactly that. To live "out of the choir" is to live the PZero way.

The director was faced with a huge challenge: how do you shoot a commercial for a high end client and a high end product, that needs scope, variety, diversity of locations and situations with a budget and timing constraint that would allow only for a 1 day shoot and also create the right look and feel and storytelling?

The answer was in the director working hand in hand with the production to allow for the most enormous variety of shots and scenes and looks a 1-day shoot. Directing this with the speed and creativity necessary to bring out the creative was crucial to make this project work for the client.