We launched our campaign on TikTok for World Down syndrome Day. We encouraged users to participate by utilizing TikTok's native features to share their own #ridiculousexcuses. People shared over 3,000 absurd excuses via comments and videos and in just 10 days, the official hashtag of our campaign, #ridiculousexcuses, garnered 60 million views on the platform.

In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not to be inclusive. Exclusion today is in fact almost never direct and explicit; ridiculous excuses are often made to hide a starker truth and discriminatory attitude. As a consequence, people with disabilities suffer systematic disadvantages in all areas of their lives.

We created a film inspired by real excuses heard by people with Down syndrome and their families. In a comic, yet bitter, tone of voice the film tells the most frequently used excuses for denying access and legitimate space to people with disabilities. It illustrates, in five scenes, episodes of everyday ableism, from being excluded from class trips, in the workplace, at school, playing sports, at summer camps and in the wider community. We launched our campaign on TikTok and asked users to share the #ridiculousexcuses they had heard by using the native features of the platform.

We partnered with organizations from all over the world

to survey people with Down syndrome, and their families, on what excuses they had been given for being excluded from education, sports, jobs, and other opportunities. Then, for World Down Syndrome Day, we selected the most absurd ones and brought them to life to ridicule this behavior.

We launched our film on TikTok and asked users to share the excuses they had heard by using our TikTok native features: the original jingle of the campaign and 10 different stickers with the logo of the campaign.

Altogether, through comments and videos, people shared more than 3,000 ridiculous excuses. The official hashtag of the campaign #ridiculousexcuses reached 60 million views in 10 days. A week after the launch, the campaign even made it to the UN headquarters in New York where it was showcased for World Down Syndrome Day.