The more that people with Down syndrome are seen at work, the more they’ll be recognized as valuable employees, and the more they’ll be hired. Inspired by this insight, our minds immediately went to those kid songs describing chain reactions. So we thought: why don’t we bring our concept to life by composing an original song ourselves? And that’s what we did. In arranging the song, we chose an uplifting, jazzy style with the objective to give a positive mood to the whole film, in contrast with the typically serious tone of charity campaigns. Sting’s smooth and unmistakable voice enriched the song by giving it a final precious touch.