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WHYBIN\TBWA GROUP SYDNEY, Sydney / FOXTEL / 2016
Overview
Credits
BriefExplanation
This spot focuses on people of all ages from all over Australia in the moments before they watch their favourite Foxtel shows.
We see pre-show rituals of all shapes and sizes, gradually building in energy until we culminate in a triumphant call-to-arms from our all-seeing narrator to grab the snacks, draw the curtains and make sure the phone is on silent – because Australia is about to watch.
EntrySummary
‘Khloe’ is a member of the Kardashian family that stars in the show Keeping up with the Kardashians, which airs on Foxtel.
ScriptInEnglish
We open on an urban convenience store. A panicked man grabs items at random from the shelves before running out of frame.
V/O: It’s the same every week for Russ. Chips, dips and The Walking Dead.
Cut to an older man sneakily watching Veep on his phone in an empty boardroom.
V/O: Bit of Veep on company time. Press the middle one.
A younger woman crashes down onto a couch at home, eyes fixed ahead of her.
V/O: That’s Tara set for the night.
A man glued to his smartphone hurries into a public toilet cubicle without looking up.
V/O: Ian with the real Game of Thrones.
A younger girl sits on the floor at home, looking up at the Kardashians logo on TV.
V/O: And there’s the Khloes.
A fat, shirtless man readies his Foxtel remote, a carton of takeaway ribs in front of him.
V/O: Hairy man.
A hand hits play on the Foxtel Go app inset on a tablet as someone walks down a driveway.
V/O: Tap that.
Cut to a family preparing for a family drive. The son is dressed as a Stormtrooper, clutching a tablet in one hand and force-choking mum with the other.
V/O: Yeah, use the force. Come on you lot. Let’s do this.
We see a quick succession of macro shots of people getting ready to watch. Popcorn cooking, wine being opened, tea being stirred.
V/O: Gather those essentials,
More shots of people getting ready to watch. Curtains being drawn. Headphones finding their way into ears.
V/O: draw those curtains and phones on silent.
Chairs being reclined. Babies placed into cushion nests. Volume buttons being pressed.
V/O: Because someone, somewhere is about to watch.
We see a triumphant supercut of Foxtel’s marquee shows on all sorts of screens and devices. A Walking Dead-Girls-Thrones-Grylls-Top Model-Bake Off-Duggee-Star Wars Rebels megamix.
V/O: The world’s best new shows.
We hold on our boardroom man laughing at a joke from Veep.
V/O: Foxtel. Make it yours.
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