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PRELUDE

WHYBIN\TBWA GROUP SYDNEY, Sydney / FOXTEL / 2016

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BriefExplanation

This spot focuses on people of all ages from all over Australia in the moments before they watch their favourite Foxtel shows.

We see pre-show rituals of all shapes and sizes, gradually building in energy until we culminate in a triumphant call-to-arms from our all-seeing narrator to grab the snacks, draw the curtains and make sure the phone is on silent – because Australia is about to watch.

EntrySummary

‘Khloe’ is a member of the Kardashian family that stars in the show Keeping up with the Kardashians, which airs on Foxtel.

ScriptInEnglish

We open on an urban convenience store. A panicked man grabs items at random from the shelves before running out of frame.

V/O: It’s the same every week for Russ. Chips, dips and The Walking Dead.

Cut to an older man sneakily watching Veep on his phone in an empty boardroom.

V/O: Bit of Veep on company time. Press the middle one.

A younger woman crashes down onto a couch at home, eyes fixed ahead of her.

V/O: That’s Tara set for the night.

A man glued to his smartphone hurries into a public toilet cubicle without looking up.

V/O: Ian with the real Game of Thrones.

A younger girl sits on the floor at home, looking up at the Kardashians logo on TV.

V/O: And there’s the Khloes.

A fat, shirtless man readies his Foxtel remote, a carton of takeaway ribs in front of him.

V/O: Hairy man.

A hand hits play on the Foxtel Go app inset on a tablet as someone walks down a driveway.

V/O: Tap that.

Cut to a family preparing for a family drive. The son is dressed as a Stormtrooper, clutching a tablet in one hand and force-choking mum with the other.

V/O: Yeah, use the force. Come on you lot. Let’s do this.

We see a quick succession of macro shots of people getting ready to watch. Popcorn cooking, wine being opened, tea being stirred.

V/O: Gather those essentials,

More shots of people getting ready to watch. Curtains being drawn. Headphones finding their way into ears.

V/O: draw those curtains and phones on silent.

Chairs being reclined. Babies placed into cushion nests. Volume buttons being pressed.

V/O: Because someone, somewhere is about to watch.

We see a triumphant supercut of Foxtel’s marquee shows on all sorts of screens and devices. A Walking Dead-Girls-Thrones-Grylls-Top Model-Bake Off-Duggee-Star Wars Rebels megamix.

V/O: The world’s best new shows.

We hold on our boardroom man laughing at a joke from Veep.

V/O: Foxtel. Make it yours.

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