This series of spots served as the first touchpoints in an integrated campaign designed to inspire Multiple Sclerosis patients to treat their debilitating disease. The spots work together to engage the MS audience and drive them to full-length versions of Cathy, Lindy, and Rick’s inspiring stories.

These are not your typical pharmaceutical commercials — where a great-looking actor walks on a beach or plays golf while explaining how great his life is now that he takes Brand X for Condition Y, followed by 30 seconds of legalese. These short documentaries break all the pharma rules by not selling a drug at all, but simply inspiring viewers with real-life stories, told by real-life people, about their real lives.