An everyday couple, filled with excitement and anticipation of growing their family, discovers the news of their pregnancy. As the baby bump grows, we see the couple prepare for their baby. From ultrasound appointments to decorating the nursery, anticipation builds. We suddenly see the mother in pain, and we watch her internalize and downplay the pain she's experiencing. In the delivery room, the doctors call for an operating room. Moments later, we see the new baby crying, but hear a flatline tone as the doctor informs the new father and grandmother that their wife and daughter haven't survived. Narrator Lena Waithe tells the viewer that birthing deaths are up amongst women of color, and shares ways to prevent such deaths. We re-live the narrative and witness the mom-to-be advocate for herself and receive the support and care she needs—the couple swoons over their new baby after a healthy delivery.

MTV Networks partnered with Lena Waithe, an American screenwriter, producer, actress, and activist, and her production company, Hillman Grad Productions, to create the Save Our Moms PSA. Partnering with Waithe engaged MTV and VH1’s vastly diverse audiences by adding recognizable stardom to the social film.

The casting of a young, contemporary African American family and a diverse array of supporting characters in the film provides realism for the audience to emotionally connect with the narrative. Set and sound design are modern and minimal, yet impactful in showcasing with high intensity the emotional rollercoaster moments of the protagonist. The film uses warm lighting in the uplifting scenes, and cold lighting in the emotional scenes, to create high contrast and draw out the emotions of the story.