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SORRY YOU MISSED IT

DDB EGYPT, Cairo / LA POIRE / 2021

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In this copy, we see a couple clean their house after a Ramadan party, where the husband notices an empty plate of dessert with a few leftovers, prompting him to ask his wife, "What was in there?" She then begins to describe the dessert (Banoffee Bomb) as if she is in a dream with an expressive indulging way and mouth-watering food terms, while the husband is fantasizing about it, and made him extremely emotional and attached to the dessert, but then she asks him if he tried it, he breaks down and cries out, "No, I haven't."

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