Print and Publishing > Publications

THE CHANGING CATALOGUE

DDB GROUP ITALY, Milan / IKEA / 2018

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With over 210 million copies printed each year, the IKEA catalogue is the world's most popular and widely distributed publication. Particularly in Italy, where it is so anxiously awaited and desired that as soon as it comes out, thousands of people steal one from their neighbours, colleagues and family members. This fact is confirmed in social networks too, where each year almost 25% of conversations about the release of the new IKEA catalogue consist of posts and tweets from users confessing ironically to stealing one or more copies. On the brand's social channels too, there are thousands of comments from users complaining that their copy has disappeared from their letterbox.

Translation

TRANSLATION OF THE COVER'S TEXTS:

Do you want to keep your IKEA catalogue safe from light-fingered neighbours, friends and colleagues? Use this cover to transform it into a magazine that nobody would ever steal. Find out about The Changing Catalogue project and alle the covers on IKEA.IT

SHEEPDOGS ILLUSTRATED

Year 37 - Number 9 - Monthly

€1.90

FASHION

Like sheepdog, like shepherd.

TRAINING

How to educate him nicely.

TRUE STORY

"I was alone at night before Toby arrived".

Count sheep with your sheepdog!

(BACK OF THE COVER)

Waiting for you loyally at newsstands every month.

Sheepdogs Illustrated® declines all liability if Shepherds use this magazine to "educate" their dog.

I MAKE TEDDY BEARS

By Marisa Bollanari

Year 50 - Number 9 - Weekly

€7.90

From an original idea by Marisa Bollanari

Follow Maria Bollanari on social media

Découpage, Decoration, Creativity and Tenderness.

You join in too!

Friends of the week

Corrado - Your Play-Doh friend

Enrico - Your salt friend

Gigliola - Your rag doll friend

Felicetto - Your perfect friend

…and lots more!

Interview of the week

I CREATE WITH IMAGINATION

Everything you've always wanted to know about Marisa Bollanari

(BACK OF THE COVER)

See you at newsstands in a week's time!

In this photo, Marisa Bollanari

I Make Teddy Bears® is a magazine devised, created and directed by Marisa Bollanari. Art direction by Marisa Bollanari. The teddy bears in this issue are all created by Marisa Bollanari. Styling by Marisa Bollanari. Graphic design and editorial supervision by Marisa Bollanari. The photos of Marisa Bollanari are by Marta Robetti, with the artistic supervision of Marisa Bollanari. The I Make Teddy Bears® logo was designed by Marisa Bollanari.

SPOON PASSION!!!

Year 24 - Number 9 - Monthly

€7.90

EXCLUSIVE INTERVIEW

Fabrizio Stracciacavalli, inventor of the wine spoon!!!

Free POSTER…

The Tibetan spoon!!!

SPOONS ON THE BEACH

At the seaside with your spoon

What spoon are you?

Spoony gifts

Goodbye fork!!! I use a spoon

SPECIAL Post-War spoons

Four games with spoons

(BACK OF THE COVER)

Subscribe now!!!

In the next issue of Spoon Passion!!!

High altitude spoons

Your spoon as hand baggage

TEST: Does your spoon suffer from jet lag?

And much more…

Don't miss Knife Passion!!!

SUPER KARATE

The destructive art of destroying the enemy

Year 13 - Number 9 - Monthly

€3.90

www.distruzionenow.it

UNBEATABLE OFFERS

For you: Books, DVDs, Music Cassettes

CHALLENGE OF THE MONTH: Destroy water

NEW SECTION: Read & Destroy

SPECIAL INTERVIEW: Vinxi Celhmi San, Master of Destruction

Destroy EVERYTHING this summer!

(BACK OF THE COVER)

Don't miss the next issue!

THE MUSHROOMER GAZETTE

Year 44 - Number 09

€4.90

Page 09

HIS HIGHNESS PORCINO - Not one, but two species to fill your basket

Page 13

THE TRUTH ABOUT CHANTERELLES

Page 40

WOODLAND SURPRISES - The Honey Mushroom you weren't expecting

TRAIN YOUR DOG TO HIT THE JACKPOT!

INSIDE: THE FOURTH EPISODE OF "BECOMING A MYCOLOGIST"

(BACK OF THE COVER)

Can you wait a month?

IN NEXT MONTH'S ISSUE:

The new truth about chanterelles

Blue mushrooms

…and much more*

* This magazine may contain articles published previously.

L FOR LAWNMOWER

Year 23 - Number 9

€9.90

WE CUT | WE SCYTHE | WE MOW

Field test

The big lawnmower players

TURBO JET 3000

Contains 13 smart stickers to pimp your machine

(BACK OF THE COVER)

Subscribe now to A PASSION FOR THRESHING®

Launch price

STAMP LOVERS

Year 51 - Number 09 - Monthly

Two euros

This month: oval stamps

Page 46 - Eight ways to avoid a dry tongue

Free envelope

New graphic layout

(BACK OF THE COVER)

Monthly, from your newsagent

(website under construction)

STREETLIGHTS MAGAZINE

Year 6 - number 9 - quarterly

€8.90

The magazine that shines a light on public lighting.

240 pages to switch on your passion for light design.

Page 68 - Scandal in Trapani!

(BACK OF THE COVER)

Work with Streetlights Magazine

Requirements:

Master in engineering and/or design.

Good knowledge of foreign languages.

Excellent streetlight expertise.

Attractive appearance. Plenty of enthusiasm.

Call free phone 819 - 666111

Ask for Charles.

Number active after sunset.

EMOTIONS ON FOOT

Year 85 - number 09

€5.90

The monthly for people who enjoy life one step at a time.

Page 05 Snowshoeing with no snow?

Page 22 Travel Special - No limits Molise

Page 51 Foot test, pros and cons?

Page 68 Slow adventures

Download the app and relive the emotions aroused by your walks

TAXIDERMY TODAY

Year 34 - number 9

€8.50

In this number

VEGAN special - Eco padding, which one should you buy?

Learn to stuff animals using cooking utensils.

History: the secrets of Ancient Egypt.

All that's missing is the power of speech - 16 expressions for your ungulates

Formaldehyde, never too much.

Faithful forever - How to stuff Fido.

Free gift with this issue: formaldehyde sample

(BACK OF THE COVER)

Taxidermy Today presents: Taxidermy Tomorrow

Special First Issue

Worry-free taxidermy - Goodbye hacker attacks.

Cyber Taxidermy - New techniques with ID and password.

It moves! - All you need is an app to regain your lost agility

Free 4D formaldehyde sample

At newsagents soon

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