To demonstrate the extraordinary prophetic power of the IKEA catalogue, we analyzed the pages of the 2014 edition and we dug up clues and premonitions about the incredible revelation of the existence of UFOs.

The annual release of a new IKEA catalogue is always an event in the world of home decor and renovation. This iconic object has been anticipating people's needs and predicting how life at home changes for over 60 years.

To launch the new 2018 catalogue, IKEA Italy rode the wave of internet's wildest conspiracy theories and created a series of surrealistic, super-social videos that made a shocking announcement: IKEA predicted much more than just styles and trends. So much more.