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END OF THE WORLD

DDB GROUP ITALY, Milan / IKEA / 2018

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To demonstrate the extraordinary prophetic power of the IKEA catalogue, we analyzed the pages of the 2012 edition and we dug up clues and premonitions about the 2012 end of the world hoax.

EntrySummary

The annual release of a new IKEA catalogue is always an event in the world of home decor and renovation. This iconic object has been anticipating people's needs and predicting how life at home changes for over 60 years.

To launch the new 2018 catalogue, IKEA Italy rode the wave of internet's wildest conspiracy theories and created a series of surrealistic, super-social videos that made a shocking announcement: IKEA predicted much more than just styles and trends. So much more.

ScriptInEnglish

There's something about IKEA that you don't know. It may seem science fiction, but it's reality, pure and simple.

The IKEA catalogues predicted how the world would change. And perhaps how it would end too…

Let's have a look at 2012, the year of the apocalypse according to Mayan prophecies. Now let's take the 2012 IKEA catalogue. Don't you notice something strange?

What you can see is an empty, desolate catalogue with very few people in it. Where did everyone go? Did they run away? Or are they hiding in fright because the world is about to end?

If we browse through the catalogue, it seems to confirm the Mayan theories. Look, for instance, at this dog, and focus on its expression. Super sad. Don't they say that dogs can sense bad events?

But dogs aren't the only ones who feel sad. Look at this woman, or this group. Have you ever seen an elephant THIS depressed? This is the face of someone who knows that the end is near.

Now focus on this little girl: she's clearly drawing the apocalypse. And speaking of apocalypse, look here: a line of dinosaurs on the floor. Dinosaurs, a symbol of the extinction of the species.

All this would simply confirm the most important apocalypse theories… if it weren't for the fact that IKEA knew much more.

IKEA knew that on December 21st, 2012, the world wouldn't come to an end and tried to tell us almost a year in advance. Where? Here. Look at the last number: 22.

It's clear that IKEA had already predicted that the world wouldn't end on the night of the 21st… but it would have made it through. Curious...

2018 IKEA Catalogue.

#wearemeanttochange

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