Social and Influencer > Online Advertising
THE FIRST INTERACTIVE GPS
Y&R INTERACTIVE TEL AVIV / ITURAN GPS / 2008
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Overview
Credits
Overview
CampaignDescription
Ituran, a tracking and location systems brand wanted to promote its new GPS device.To communicate it effectively, we wanted users to try the new product over the net.
For this, we created the web's first on-line GPS search engine!Over 300 important Israeli websites were mapped and placed on the unique visual platform. The Users could easily navigate with the GPS and reach every leading site in Israel!Every major site and leading blog covered the launch of the interactive GPS and being a part of it and hundreds requested to appear on it.
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