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CAMERA GAME
Y&R INTERACTIVE TEL AVIV / DORITOS / 2007
Overview
Credits
Overview
CampaignDescription
The brief:Launch a new variant of Doritos crisps – "Doritos Munchies".
The idea:Have people satisfy their craving online. The solution chosen was a personalized interactive advergame - positioning the new crisp as the ultimate munchies satisfier and challenging surfer to satisfy their craving virtually by using a camera and their hands to catch and eat as many Doritos as they could in 30 seconds.
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