Film Craft > Production

THE GOLDFISH

TBWA\PARIS, Boulogne-Billancourt / SYSTEME U / 2021

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Overview

Credits

Overview

Write a short summary of what happens in the film.

This epic film highlights the strength of the bond that exists between a U partner and its customers. A little girl, accompanied by her mother, entrusts what she holds dearest to a shop manager who will not hesitate to brave the winds and tides to prove once again what it means to be a Commerçants autrement [A Different Kind of Merchant]. An epic story as a symbol of all the attention paid by U employees to their customers in the shops on a daily basis. A Christmas tale which, with its offbeat and light tone, stands out in a sector dominated by emotion.

Cultural / Context information for the jury

At the end of the film, the sentence spoken by the U store manager “We do retail differently or we don’t » before throwing himself in the water in the middle of a storm, is the brand's slogan. This sentence shows that this man is willing to do anything to earn the trust of his customers. Customers of the brand that's very close to them because it's present locally.

Tell the jury about the casting process.

The whole story rests on Antoine, the store manager, who will do everything to find the little goldfish. We wanted the film to be epic but above all very funny. We therefore looked everywhere for the best Antoine possible and we came across Matthias, this gifted and very expressive actor who was deliberately directed in a slight over-play to increase the comic dimension of the film.

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