It was sent to healthcare professionals, marketing teams, for them to understand all the work and effort behind the launch of Trinomia, so they could get impregnated with the brand new way of communication. They are part of this story, because this story is still being written.

The product is under Spanish and European regulatory for being a prescription product, so can't be advertised in mass media channels.

The client wanted us to make a brand book alienated to his new way of communicating: NEUROMARKETING.

We needed a very different and emotional way to communicate it.