It was sent to healthcare professionals, marketing teams, for them to understand all the work and effort behind the launch of Trinomia, so they could get impregnated with the brand new way of communication.

They are part of this story, because this story is still being written.

The product is under Spanish and European regulatory for being a prescription product, so can't be advertised in mass media channels.

We created an unique brand book that could tell the story of the product in a very different way. So we made the first brand book told by each and every one of the people involved in the creation of Trinomia, the first cardiovascular polypill.

A diary were the polypill itself explained its own story by telling the stories of the people involved in its creation.

Our brand book was presented in three big meetings.

The first in Miami, where they were introduced to Latin American countries.

The second in Berlin, where the European countries are presented.

The third in Barcelona, where it was presented internally at the company level.

But the most important, we get a great welcome by all the receptors (32), getting a 100% positive feedback from all of them and they all get impregnated with the brand's new way of communicating.

Make a brand book usually is boring for all. For creatives who create it but above all, for the people who recive it. So we needed to make it more interesting.

This is the first brand book told by each and every one of the people involved in the creation of Trinomia, the first cardiovascular polypill.

We printed and sent just 32 units, and today we know that all the receptors are keeping this brand book with them.

We created a different and premium brand book, a diary written by all the people involved in the creation of the first cardiovascular polypill.

The book had a link to a website with a video where the polypill itself told his own story, talking about all that people involved.

We packed it in a wooden box and it was sent to all the countries where Trinomia is present, leaving the last pages blank, so that the receptors could continue writing this great story.

The client wanted us to make a brand book alienated to his new way of communicating: NEUROMARKETING.

We needed a very different and emotional way to communicate it.