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TRANSPARENCY CARD

AKQA, Sao Paulo / CONGRESSO EM FOCO / 2023

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Why is this work relevant for Titanium?

Transparency Card is a game-changing innovation that turns mobile wallets into a tool against corruption, empowering a nation to closely keep track of politicians' spending.

Since public money is our money, we should know how it's spent. So by simply adding politicians' cards to your mobile wallet, you receive real-time notifications every time they spend taxpayer's money.

The idea helped citizens to hold politicians accountable and sparked a big conversation about transparency during Brazil's elections.

It can be applied and used globally and can potentially influence how rulers of countries behave -because now everyone's watching how they spend our money.

Background

Brazil loses about $40 Billion per year to corrupt politician spending.

Although Brazilians have the constitutional right to access information about politicians' use of public funds, the data is complex to monitor, leaving room for corrupts to act without being watched.

So amid the most critical and polarized elections in Brazil's history, with a significant amount of fake news, and the threat to transparency posed by President Bolsonaro's secrecy orders to hide his own spending data, Congresso em Foco, an independent Brazilian digital news portal, came to us with a brief:

How to provide quality information to voters so that they can push for transparency in Brazil?

Describe the creative idea

Since under Brazilian law politicians' spending data is open — but intentionally complex and hard to access — we created a system connected in real-time with multiple official government databases, gathering unstructured data about more than 500 politicians.

Upon detecting the expense, it delivers detailed information to Brazilians in the simplest possible format: a real-time push notification.

Designed to be as seamless as possible,it mimics the familiar way people track their personal credit card spending. That's why it doesn't need an app, nor a webapp — just a function native to phones, the mobile wallet. Which turns every Brazilian with a phone into a potential watchdog over public money.

Transparency Card is an ongoing project.It is scalable to any country with open data with public funds and can make a big and positive impact on industry and society.

Visit cartaodatransparencia.com and add the cards of the politicians to your wallet.

Describe the strategy

Our target: Brazilian voters, 18 to 70 years old.

Months before the 2022 elections, "Corruption" was the leading topic in social media conversations (source: Twitter Market Insights & Analytics Survey), so we tapped into the subject from the perspective of transparency.

The tool is non-partisan. It has information from all politicians, no exceptions. To cut through the loud noises of a polarized election, we opted to deliver the information via mobile phones wallets — using push notifications as a media format to emulate the familiar way of tracking credit card transactions.

Since public money is people's money, we had a clear call to action: "Feel in your wallet how public money is spent."

All data used to develop this project come from official sources of the Brazilian government, as public money expenditures made by politicians are considered open data by Brazilian law but have extremely complicated access.

Describe the execution

After system development and an internal testing period, the Transparency Card was released 4 weeks before the national elections, when president Bolsonaro's secrecy orders threatened transparency.

An integrated campaign with film, digital media, and social content introduced the project.

Days later, we received support from one of the biggest Brazilian activist movements, Projetemos, a group that makes nationwide wall projections on social and political issues, spreading the word about the project in more than 15 state capitals.

Following the elections, the newly elected congress members have been added to the platform. And in his first speech, President Luis Inácio Lula da Silva announced that the Access to Information Law would be reinstated, reversing Bolsonaro's secrecy orders. So we updated the platform again with every single hidden expense. And we will continue to update the tool with each advance made for more transparency in Brazil.

List the results

So far, more than 430K active cards are in mobile wallets, and 20MM notifications have been sent.

Congresso em Foco simplified and democratized access to complex data, transforming every Brazilian with a phone into a potential watchdog over public money - becoming even more relevant as a media channel.

According to Contagious, Transparency Card "Empowers a nation to monitor politicians and not blindly trust those in power."

The innovation also served as an investigative source for journalists who wrote news based on the expenses exposed by the platform.

One of the biggest Brazilian activist movements, Projetemos, organically supported the innovation and spread the word about it in more than 15 state capitals.

As an innovation that exposes politicians, Transparency Card has faced several attempts at hacker attacks, which was expected due to the messy Brazilian political scenario.

Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

The Transparency Card was launched in September 2022, weeks before the national elections — In Brazil, election years are historically years in which politicians spend larger amounts of public money in questionable or even corrupt ways.

This particular election was even more tense when it came to that matter, because the president's party had passed a law of 100 years of secrecy, protecting his information from going public and causing great dissatisfaction amongst the population - everyone was asking for more transparency.

By curating and bringing this data to citizens, we empowered them to respond to the lack of transparency and push for change - that did come after the elections, when the new elected president repealed the 100 year secrecy law imposed by the former president.

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