Social and Influencer > Other Interactive Digital Solutions
TBWA\TEQUILA\DIGITAL\SHIFT, Auckland / TVNZ / 2011
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TVNZ wanted to bring video on demand to Sony’s PlayStation3. The problem was no-one had done this before, anywhere, making this a world first. Working in collaboration with TVNZ saw the project move quickly from sketches and wire-frames through to early interface prototypes that were tested and explored on the actual device. By beginning with a clean slate we designed the application to feel like it was an intrinsic part of the PS3. The end result is a world first. Within 24 hours, the app was receiving fantastic reviews.Note App only available within NZ, please refer to the video.
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