Despite the fines and the thousand of campaigns against using the cell phone while driving, people still keeps using them. We wanted to deliver a direct message for all parents with kids from ages 3-6 that make them stop using the phone while driving, specially with their kids on board.

The strategy was to do it through their most loved ones, their children.

We composed a Children's Song with a choreography named Run Ring Pum! (Vroom Ring Boom! in English) that in a very simple way told about the danger of using the cellphone while driving.

The song was delivered to 300 schools in Guatemala City by an audiovisual kit to be taught to children in a range from 3 to 6 years old so they could sing it to their parents when talking and driving.

From the 300 schools the song was taught to more than 40,000 children.

Hundreds of positive comments poured in, both from parents and on social media.

Vroom, Ring, Boom! will be included in the curriculum of all national schools, by the Ministry of Education.

Song's lyrics: When I go with my mommy/daddy in the vroom, vroom, vroom, the cellphone sounds making ring, ring, ring, and if she/he takes the call we go boom, boom, boom, because vroom with ring is Boom, boom, boom!

We broadcasted this song through the only media capable of reaching the exact person, in the exact moment and with the highest frequency, because when children learn a song they go on and on.

Who could be more appropriated to make an awareness campaign about talking and driving than Claro, the biggest cellphone company in Guatemala?