The film was shot in real hospitals across England over a 72-hour period, following real nurses on their shifts, caring for a huge range of patients. From teenagers with cancer to helping people walk again, including the live birth of a baby for the first time ever in a TV ad.

The National Health Service, the publicly funded national healthcare system for England, is the largest single-payer healthcare system in the world.

It employs over 1.5 million people, putting it in the top five of the world’s largest workforces, alongside the US Department of Defence, McDonalds, Walmart and the Chinese People’s Liberation Army.

Our ‘We are the NHS’ campaign helped NHS England recruit the next generation of nurses and encourage ex-nurses to reconsider the NHS, by restoring national pride in England’s most loved public institution and its people.

Nurses are the heart and soul of the NHS, but they were leaving in unprecedented numbers. 33,000 left in 2017 alone.

In 2017, university nursing applications nosedived, delivering ‘the worst year for applications on record’ (UCAS).

Brexit also had an immediate impact on EU nurses joining the NHS.

Our Objectives were to recruit new, retain existing and compel ex-nurses to return.