The Domestos Kill campaign is a series of simple and graphic outdoor pieces.

Designed to be very simple and bright the posters graphically show that Domestos Kills Coronavirus, E-Coli and Germs.

However, there’s more to the outdoor than that. Hidden in the poster is a third word.

The poster presents to the consumer two easy to see words Domestos and Corona virus and when these two words come together they create the third word KILL that when seen can’t be unseen.

Larger, 48 Sheet