‘Love stories on the radio’ are a series of ‘audiobook’ style short stories. Designed to answer the creative challenge – to get listeners to consider using Cif Cream to clean objects other than just sinks and baths – each execution first creates the impression of some kind of romantic encounter. Only at the end of each commercial is it revealed that the protagonist has actually fallen in love with an object they have restored back to its former glory with Cif Cream. To add depth and authenticity to the audiobook format, each story is read by a well-known actor.

Narrator: Love stories on the radio. ‘Bye, bye baby,’ by C.C. Powers.

In truth, Celeste hadn’t been happy with Bonnie for some time. And after she simply packed up and left her stranded in the middle of nowhere, well, that was the final straw.

Cautiously she started putting the word out that she wanted her ‘gone’. She’d spoken to a few people and they’d said, that for the right money, they’d see to it.

Now, finally, a plan was in place. By this time tomorrow, she’d be history.

But in an instant, everything changed. Suddenly Celestine saw her partner of 20 years in a whole new light. She knew then that she could never let her go. Her beloved Bonnie, or to give her her full name, Triumph Bonneville T120, was no longer for sale.

VO: Fall in love again, with the amazing cleaning power of Cif cream.

Cif. Goodbye ugly dirt. Hello beautiful.