We executed the first ever Actionable Audio campaign that directly links to an Amazon order, positioning audio as a channel to directly drive sales. The advert was targeted at people who we knew were listening to radio on an Alexa.

The ad is delivered by an AI voice to give the impression the device is speaking, we helped this by starting the ad with a weather update in the style of Alexa. It’s not an ordinary weather update though, it has a surprise twist. Whilst describing the wintery weather, the device yawns surprising the listener. The device then apologises for being a bit overtired, blaming the dreary weather. Afterwards it suggests that ‘if you’re feeling the same way, you should try Berocca.’ The ad resolves by giving users the ability to purchase Berocca Boost just by asking their device.

AI Voice: Right now, in your area, the weather is

AI Voice: Cold

AI Voice: and uninspiring

AI Voice: You can expect…

AI Voice: Back-to-back meetings until lunchtime.

AI Voice: Ah, sorry. I always feel tired on days like this…and I’m plugged in.

SFX: Berocca drops into water – close up, ASMR-style.

AI Voice: If you feel this way, try Berocca Boost. With caffeine to improve alertness and vitamin B12 to help reduce tiredness and fatigue.

AI Voice: Switch ON your wednesday morning.

AI Voice: Say ‘Launch Berocca Boost’ on your smart speaker now to find out more and to order.

Legal: Do not exceed 400mg of caffeine per day. Not suitable whilst pregnant or breastfeeding.