The Domestos Kill campaign is a series of simple and graphic outdoor pieces.

Designed to be very simple and bright the posters graphically show that Domestos Kills Coronavirus, E-Coli and Germs.

However, there’s more to the outdoor than that. Hidden in the poster is a third word.

The poster presents to the consumer two easy to see words Domestos and Corona virus and when these two words come together they create the third word KILL that when seen can’t be unseen.

A poster brief that follows the rules of 6 words or less.

This poster has only three. Two that are obvious and one not so obvious.

A mixture of Typography manipulation and graphic design these posters present the consumer with a simple message as well as a hidden message.

The hidden message is located in the negative space created by overlaying the Germ word with a Domestos bottle.

Once seen can’t be unseen.