Social and Influencer > Other Interactive Digital Solutions
BREAKFAST, New York / undefined / 2011
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Ever feel like your car’s mad at you for not changing its oil? Maybe you’ve felt your vacuum’s joy after it’s been emptied? We thought it was time for one of our quiet little friends to finally get their voice. Say hello to Precious, the bike that tweeted its thoughts and feelings, all to benefit LIVESTRONG®.
Starting at the Atlantic and ending at the Pacific, Precious spent 3 months riding across the country tweeting his thoughts, experiences, body temperature and much more. Fitted with a brain of wires, circuits and whole lot of code, he used his new silicon senses to share what it feels like to have a sweaty chain while riding up the side of the Rockies.
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