Health and Wellness > Awareness & Advocacy
McCANN CANADA, Toronto / PROSTATE CANCER CANADA / 2017
Overview
Credits
BriefExplanation
Man gets prostate exam from his mom.
BriefWithProjectedOutcomes
N/A
ScriptInEnglish
Open on a doctor and a gowned patient in a doctor’s office.
DOCTOR: Guys don’t want to get their prostates checked by a doctor, like me. Too impersonal?
The patient agrees with an akward smile..
Here’s an alternative. Ask your mom.
The doctor waves in an older lady.
Come on in.
PATIENT: Hi ma.
OLDER LADY: Hello.
DOCTOR: Johnny, will you please lie on your side, bring your knees up to your chest. Just like that.
He lays the patient down on the exam table.
Mom you are going to give an internal rectal exam to your son.
He lubricates the older lady’s finger.
There we are, I’ll be generous with that.
Have you ever done this before?
OLDER LADY: I… I don’t think so.
Cut to white.
SUPER: Go see your doctor. It may save your life.
LOGO: Prostate Cancer Canada
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