Health and Wellness > Awareness & Advocacy
McCANN CANADA, Toronto / PROSTATE CANCER CANADA / 2017
Overview
Credits
BriefExplanation
Man gives prostate exam to himself.
BriefWithProjectedOutcomes
N/A
ScriptInEnglish
Open on a doctor and a gowned patient in a doctor’s office.
DOCTOR: Guys don’t like getting their prostate checked by a doctor. Too uncomfortable?
The patient agrees with a shrug.
Well here’s an alternative.
[to the patient] Please.
The doctor walks the patient over to the exam table.
Do it yourself.
First, lubricate your finger. Now I use a glove, but it’s up to you
He lubricates the patient’s finger.
K, bend over.
He bends the patient over the table
Ok. And reaching …
The doctor guides the patient’s finger around and into his rectum.
… there it is. You’ve successfully put your own finger into your own rectum.
Cut to white
You feel any abnormalities?
SUPER: Go see your doctor. It may save your life.
PATIENT: Abnormalities?
LOGO: Prostate Cancer Canada
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