Health and Wellness > Awareness & Advocacy

YOURSELF

McCANN CANADA, Toronto / PROSTATE CANCER CANADA / 2017

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Film

Overview

Credits

Overview

BriefExplanation

Man gives prostate exam to himself.

BriefWithProjectedOutcomes

N/A

ScriptInEnglish

Open on a doctor and a gowned patient in a doctor’s office.

DOCTOR: Guys don’t like getting their prostate checked by a doctor. Too uncomfortable?

The patient agrees with a shrug.

Well here’s an alternative.

[to the patient] Please.

The doctor walks the patient over to the exam table.

Do it yourself.

First, lubricate your finger. Now I use a glove, but it’s up to you

He lubricates the patient’s finger.

K, bend over.

He bends the patient over the table

Ok. And reaching …

The doctor guides the patient’s finger around and into his rectum.

… there it is. You’ve successfully put your own finger into your own rectum.

Cut to white

You feel any abnormalities?

SUPER: Go see your doctor. It may save your life.

PATIENT: Abnormalities?

LOGO: Prostate Cancer Canada

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